Nowadays, many businesses hire different advertising and marketing companies that help them to grow their business by reaching their potential customers. They help them to promote their products and increase their sales.

With the changing of the world, and with the emerging of new technologies, there are many things beyond traditional marketing. Both marketing and advertising have spread their wings to the digital medium. Both advertising and marketing companies help businesses of all types and sizes to grow in the respected industry. Advertising and marketing are many times seem to be the same, but there are differences between them.

Marketing is a way to understand the customers’ needs and priorities. And adverting is the way of promoting a business and its products or services through paid channels. So, without any further delay let’s see what the other differences between advertising and marketing are.

Differences between advertising and marketing

The major difference between the two is that advertising is part of marketing. A marketing strategy provides various useful resources to the advertising to conduct marketing communications through various media. There are three types of media, Paid, owned, and earned media.

• Paid media

Here a company pays a publisher to place the marketing communications.

• Owned media

Here company uses its own channels to place the marketing communications.

• Earned media

It includes external communications about the company from a third party.

Marketing consists of systematic planning and implementing strategies, whereas, advertising is just a part of the whole process of marketing. Marketing starts with a USP that enhances your brand value, whereas, advertising is the placement of an ad about your product or service in various mediums. There are various elements in marketing that run together to grow your business, and advertising is one of the elements of the marketing plan.

If you want to grow your business, and want to know more about advertising and marketing companies, contact us for more.