Google My Business is one of the easiest ways to improve your presence in search results, but many businesses fail to use it to its full potential. Many business owners are still absent from Google My Business or have not claimed their presence, which could cost you customers and money.
Why businesses should have a presence in Google My Business, and why it’s worth taking the time and effort to make the listing as useful and effective as possible.
Have an online presence
The Google My Business page is the little square that appears on the right side of the Google page when Internet users search for a specific area (shoe store, ready-to-wear store) in a specific city.
Having a Google My Business page, therefore, allows you to give Internet users access to information about your business so that they can find it easily and quickly without having to go to your site or your social networks.
Thus, they will find your address, the name of your store, a telephone number where you can be reached, and your opening hours.
Do you work from home and do not want to display your address? This is entirely possible because you choose the elements that you fill in.
And if you have a website, it is highly recommended to add the link. Visitors will then be able to click on it, which will bring you additional traffic, which is good for your SEO.
Post photos of your products/services
Because a picture is worth a thousand words, sharing photos of your store, your products, your team, and your services will be very interesting for your marketing! Indeed, you will establish a spirit of trust.
In addition, be aware that Internet users can also publish photos of your establishment themselves. This is particularly common for restaurants, hotels, tourist sites, etc.
According to Google, a My Business page with photos has +42% requests for directions on Google Maps and registers +35% clicks to the website. So many reasons to opt for a Google My Business page!
Talk about your news.
The My Business page is also a good way to communicate about your upcoming events and your offers but also the changes within your company (new address, new employees, etc.).
These indications are in the form of “Posts,” which are most often embellished with photos and a CTA (Call To Action) button: Book, Buy, Enjoy.
Referencing you locally
One of the biggest benefits of Google My Business is for businesses that need a local presence. With My Business, you will be visible both on Google (the search engine) and on Google Maps.
Internet users will then be able to find the route to get to your place in a few minutes! This feature is particularly effective if your main target is the people living in your city as well as the tourists who go there.
Do you want to start with Google My Business but don’t know how to start, just rely on professional google my business seo services and be ready to launch your business on Google my business.