Pay per click is an online advertising method with high RIO (Return on Investment). It consists of advertisements that we place alongside prospect’s search engine results and all other relevant websites.
PPC is something that businesses use to ensure their advertising campaigns are cost-effective and successful as well. The best part is that you can determine the cost-effectiveness of PPC services as each clicked ad is trackable.
PPC advertisements that pop up on search engines are similar to organic results of search engines. In this model, all you need to pay is when someone clicks on the advertisement.
PPC is highly effective as it shows your services and products in real-time when customers are searching and willing to buy a product/service like yours.