Most people by now have heard hundreds of times about SEO (Search Engine Optimization). It is an essential digital marketing tool, but even with solid knowledge of SEO basics nothing guarantees you to be ranked high in Google, that is, at the top of the first page. Wondering why so? SEO is made up of several elements, and knowing each one deeply, what, and how they work is key to understanding and making the most out of SEO. To make a long story short, SEO is more than significant because it makes your online presence visible, which ultimately means more traffic, sales, and opportunities to convert your prospects into long term customers.