The 4 Phases Of The SEO Strategy

When tackling an SEO optimization process for a new client, it is important to know that there are so many possible activities to achieve results, and only after collecting all the useful data will we be able to make the right decisions and offer professional SEO consultancy.

Some businesses may be more efficient than others in specific situations and markets, so it is not possible to define the universal SEO strategy. In some sectors, backlinks still win; in some, it is very useful to write content; in others, it is important to be active on social networks.

The best SEO strategy is the one that adapts to the environment and to the players involved, and it is, therefore, for this reason, that we will start by talking about two specific activities aimed at studying the reference market in depth and then moving on to the technical analysis of the website and only, in the end, we will define the potentially most effective strategies.

To define the SEO strategy, you have to go through the following four different stages :

  • Definition of the keyword set
  • Optimizing onsite factors
  • Optimization of offsite factors
  • Results tracking

Description of the phases

Definition of the keyword set- The first phase at the basis of an optimization project consists of the definition of the keyword set, i.e., in the identification of the “themes” and keywords related to the company’s business model and more profitable from an SEO point of view, on which it is convenient to focus the entire Search Engine Optimization activity.

Optimization of the onsite factors – You should then proceed with the optimization of the onsite factors, intervening on the internal elements of the site to eliminate any problematic architectural barriers for the engine spiders and to establish an association between the keywords identified in the previous phase and the various pages that make up the site.

Optimization of the offsite factors – The optimization of onsite factors follows that of offsite factors, i.e., all those elements linked to the authority of a site in the eyes of search engines over which the webmaster has no direct control. In this phase, the primary objective is to increase the capital of importance and popularity of the site on the Web through strategies aimed at increasing the quantity and quality of incoming links.

Monitoring results– Last in order of appearance (but not of importance) is the results monitoring phase, during which we aim to analyze the site’s performance over time in relation to the optimization activity in progress: from the site’s ranking on the natural results for the keyword set considered the behavior of users on the site, from the volume of accesses to the site from search engines to the conversion rate.

Circular nature of the process

The last phase that of, monitoring the results, is very important in the context of the entire SEO strategy because it allows us to discover interesting trends and to acquire valuable information to carry out a fine-tuning of the optimization activities in progress and thus identify new opportunities useful for achieving the pre-established objectives.

Precisely for this reason, the process underlying a circular SEO strategy can be considered: from the analysis of the site’s performance trend in relation to the effort made, you will obtain information that allows you to expand the perimeter of the entire SEO strategy and to introduce new elements (or modify existing ones) according to the achievement of corporate objectives. 

Do you want to have to perform SEO management? It is better to rely on California SEO Professionals.

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